The world of technology is fast paced, if nothing else, and what seems impossible today might just be reality tomorrow. The same has been the case for virtual try on. What was once seen as magic has quickly become reality, with Ayna introducing its first proprietary Virtual try on model called Ayna 1.0.

This technology holds with it the promise of the future - where the fitting rooms are digital, and online shopping doesn't have to be a guessing game with dire consequences (at least for your wardrobe).

So, in this edition of syncing up Ayna, we take a look at this new technology, how it works and how its going to change the way people shop online.

What is Ayna’s Virtual Try On?

Before diving into Ayna’s Virtual Try On, it's essential to understand what virtual try on technology really is. At its core, this technology allows users to visualize how a garment will look on their own body, without ever stepping into a fitting room.

With Ayna’s Virtual Try On, you can create a personalized virtual model using your body specifications or simply upload an image of yourself. This enables you to see exactly how that stylish t-shirt you’ve been eyeing will complement your body type before making a purchase.

You can even use this feature to virtually try on clothes for others, making gift shopping more intuitive and hassle-free. No more second-guessing sizes or styles; just a seamless, confident shopping experience from the comfort of your home.

Key Features

Infinite customizability: Click a picture of your garment, and from there Ayna 1.0 can instantly generate realistic visuals of your product on any kind of model, with any pose, and with any background of your choice. You better believe that traditional photoshoots are soon going the way of the dinosaurs, what with how much more economical and easier this is going to make the entire photoshoot process.

Complete virtual trial-room experience: See exactly how garments look on you, eliminating any guesswork about fit and style. With Ayna 1.0, shopping becomes a seamless and confident experience, ensuring that every purchase feels just right.

AI in Fashion

Virtual try-on is just one of the tools that Ayna has developed as part of its Fashion AI Toolkit. This comprehensive suite of AI-powered solutions is designed to empower fashion brands both big and small, to elevate their visual storytelling and streamline creative workflows.

In addition to virtual try-on, the toolkit includes products like AI Model Generation, which can be used to enhance your existing catalogue of images, and Flatlay-to-Model Conversion, a game-changing tool that transforms ordinary flat-lay images into striking, lifestyle-focused visuals that are eye catching. These tools breathe life into product imagery, ensuring each piece resonates with the target audience.

But it doesn't stop there. Ayna also offers Video Generation, enabling brands to produce high-quality, dynamic AI video content instantly. With this feature, brands can create engaging visuals for marketing campaigns, social media, and e-commerce platforms without the need for elaborate shoots or significant time investment.

Together, these tools provide a powerful and cost-effective solution to help fashion brands scale their operations, stand out in the competitive market, and deliver exceptional customer experiences.

Why Fashion Brands and Shoppers need Virtual Try On

Well, the use case is quite apparent; The important thing is how it allows brands to streamline the product showcasing process, both in the B2B and in the B2C markets.

It allows brands to cut down on operational costs, saves time and on top of it, offers a competitive edge in the fast paced and ever-changing fashion industry.

For shoppers and the layman consumer, virtual try-on eliminates the hassle of lengthy mall visits, endless checkout lines, and the struggle of juggling multiple shopping bags while waiting for a partner to find the one that perfectly fits.

Instead, it offers a seamless, time-saving solution, allowing consumers to confidently visualize their choices from the comfort of home.

Conclusion

In short, Ayna 1.0 isn’t just redefining online shopping; it’s setting the stage for the future of fashion retail. By bridging the gap between physical and digital shopping experiences, it eliminates uncertainty, enhances convenience, and empowers both brands and consumers.

With innovation at its core, it signals the dawn of a smarter, more intuitive shopping era, where fitting rooms exist in pixels, and every purchase comes with the confidence of a perfect fit. The future of fashion is virtual, and with Ayna leading the charge, it’s already here.