AI-generated fashion models are quickly gaining traction in the industry, reshaping the norms once woven into its very fabric. New and radical technologies like these are quite often disruptive in nature, uprooting years of built up processes.

The fashion industry is, as of today, one of the biggest around, with latest ballpark estimates pinning the growth at around 6% annually in the USA. Even in the best of times, it can be difficult to keep a track of and make predictions in a space where customer sentiments swing at what seems like an ever increasing frequency. Add to that something like AI, and you've got one volatile mixture.

So today, we take a look at some of your most frequently asked questions, while tackling the elephant in the room - Just how much of an impact is AI going to have on the Fashion Industry?

What Are AI Generated Fashion Models?

So to get the preliminary stuff out of the way first - what exactly is an AI generated fashion model? They are quite simply digital models (not real-life people or their likeness) which are created using Artificial Intelligence models trained on years worth of data. These models can have hyper-realistic features and perfect body proportions, making them difficult to distinguish from actual human models.

How to create an AI Fashion Model?

Well, there are many ways to do it; In a nutshell, they are created using deep-learning models which leverage techniques such as GAN's (Generative Adversarial Networks) and Diffusion Models. Of course, the common user can't be expected to sit and figure out just how these complex models work, and so there are many tools and services available today which take care of the heavy-lifting for you. Companies like Ayna AI offer various services to both enterprises and individuals to get AI generated models for their product photoshoots.

What Are The Advantages Of Using AI-Generated Fashion Models?

Well, now you know what AI fashion models are and how they are created; but why should you use one? Here's why -

• Cost Effective - In a price sensitive market with thin margins, you ideally want to reduce costs where possible; AI models are a much cheaper alternative to hiring actual human models for your photoshoots.

  
  

• Scalability - The freedom of scale that AI gives you here is unmatched; with the power to generate unlimited variations, it doesn't matter if you have ten products or ten-thousand.

  
  

• Diversity - Have an ethnic wear brand? Having difficulty finding models with the right ethnicity? Fear not, for AI is here, clad in spandex and leather, with every ethnicity possible in the toolbelt.
  
  

Will AI Models Replace Human Models?

This is the big one, isn't it? if AI models are so good, what's stopping brands from completely phasing out human models? In fact, what's stopping your company from replacing you with an AI powered bot?

The truth, as always, is not entirely black and white. There's some rough waters ahead in the future, that's for sure, but the entire panic about mass displacement of human talent in favor of AI is blown out of proportion.

In this case, human models are still going to be highly in demand for high-end fashion brands and live events. You are not going to see AI models walking down the ramp at New-York Fashion Week anytime soon.

Brands are also experimenting with Hybrid approaches, using AI models to complement traditional model photoshoots rather than replacing it.

At the end, AI is a tool; how it affects us depends on how we make use of it.

How Are Fashion Brands Using AI Models?

Many of today's leading fast-fashion brands and eCommerce platforms are integrating AI generated models into their traditional processes.

• Virtual Try-on - The convenience of trying out clothes while sitting at your desk is the promise of Virtual Try-on tech. Using AI models based on measurements taken from the user, virtual try-on can simplify the shopping experience for customers.

  
  

• Photoshoots - Its the power of the sun, in the palm of your hands; Clothing brands can generate studio-quality, professional grade photoshoots with the help of AI. All without the hassle associated with traditional photoshoot pipelines.

  
  

• Creative Marketing - Want to advertise your brand like the big-shots, but don't have the resources? AI models enable smaller brands to create creative and targeted marketing campaigns at a fraction of the cost.

Conclusion

Thus, we can see how AI generated models are revolutionizing the industry, bringing with it a wave of innovation in the space. AI models have opened up completely new possibilities for brands to improve their entire customer experience. Embracing this new technology in a way that complements human talent is surely the best way forward.