The Old Money Aesthetic surge, winter 2024
Articles
•
Nov 15, 2024
What is Old Money Aesthetic?
The old money aesthetic trend comes from a TikToc trend that started around late September 2022. It involves wearing clothes of high quality and simplistic design, highly luxurious and made to look elegant and sophisticated.
The colour pallet for the trend includes: Black, Grey, Brown, Maroon, Beige and White.
The Fashion Trend for Winter 2024
The old money aesthetic trend is not new but searches for it has been on the rise from the beginning of November 2024 in India.
Looks like it is the new winter trend in India with search volumes at 6.6K searches making 22% of all the searches world wide.
The trend made a breakout on google trends this year compared to all the years starting from 2004.
Why Old Money Aesthetic?
Resurgence of Timeless Elegance with Old Money Aesthetic
The Old Money Aesthetic emphasizes understated luxury and timeless elegance, which resonates with a growing desire for sophistication in fashion. As noted by design experts, this aesthetic focuses on classic pieces such as tailored suits, cashmere sweaters, and impeccably fitted trousers that convey a sense of refined simplicity without being ostentatious. This shift towards quality over quantity is appealing in a world overwhelmed by fast fashion trends.
Cultural Influences and Accessibility
The aesthetic has gained significant traction among younger generations, particularly through social media platforms like TikTok. The hashtag #OldMoney has garnered billions of views, showcasing a fascination with the lifestyle and style associated with inherited wealth. However, rather than aspiring to the lifestyle itself, many are drawn to the style-centric aspects, allowing them to adopt the aesthetic without needing to belong to an elite class.
Sustainable Fashion Choices
With rising awareness about sustainability, many consumers are seeking to invest in high-quality, durable pieces that can last for years. The Old Money Aesthetic aligns perfectly with this mindset, promoting the idea of timeless wardrobe staples that transcend fleeting trends. This approach encourages shopping from second-hand retailers or opting for brands that prioritize craftsmanship over brand names, making it more accessible for those on a budget.
Personal Identity and Expression
For many individuals, adopting the Old Money Aesthetic is also about expressing personal identity and sophistication. It allows them to cultivate a refined image that reflects maturity and taste. The aesthetic's focus on classic colors and styles—such as muted tones that complement Indian skin tones—further personalizes this trend for Indian consumers
Conclusion
In summary, Indians are gravitating towards the Old Money Aesthetic in 2024 due to its emphasis on timeless elegance, cultural influences from social media, a shift towards sustainable fashion practices, and the opportunity for personal expression through refined style. This trend signifies a broader movement away from fast fashion towards a more thoughtful approach to clothing choices.
Related insights
The Old Money Aesthetic surge, winter 2024
Articles
•
Nov 15, 2024
What is Old Money Aesthetic?
The old money aesthetic trend comes from a TikToc trend that started around late September 2022. It involves wearing clothes of high quality and simplistic design, highly luxurious and made to look elegant and sophisticated.
The colour pallet for the trend includes: Black, Grey, Brown, Maroon, Beige and White.
The Fashion Trend for Winter 2024
The old money aesthetic trend is not new but searches for it has been on the rise from the beginning of November 2024 in India.
Looks like it is the new winter trend in India with search volumes at 6.6K searches making 22% of all the searches world wide.
The trend made a breakout on google trends this year compared to all the years starting from 2004.
Why Old Money Aesthetic?
Resurgence of Timeless Elegance with Old Money Aesthetic
The Old Money Aesthetic emphasizes understated luxury and timeless elegance, which resonates with a growing desire for sophistication in fashion. As noted by design experts, this aesthetic focuses on classic pieces such as tailored suits, cashmere sweaters, and impeccably fitted trousers that convey a sense of refined simplicity without being ostentatious. This shift towards quality over quantity is appealing in a world overwhelmed by fast fashion trends.
Cultural Influences and Accessibility
The aesthetic has gained significant traction among younger generations, particularly through social media platforms like TikTok. The hashtag #OldMoney has garnered billions of views, showcasing a fascination with the lifestyle and style associated with inherited wealth. However, rather than aspiring to the lifestyle itself, many are drawn to the style-centric aspects, allowing them to adopt the aesthetic without needing to belong to an elite class.
Sustainable Fashion Choices
With rising awareness about sustainability, many consumers are seeking to invest in high-quality, durable pieces that can last for years. The Old Money Aesthetic aligns perfectly with this mindset, promoting the idea of timeless wardrobe staples that transcend fleeting trends. This approach encourages shopping from second-hand retailers or opting for brands that prioritize craftsmanship over brand names, making it more accessible for those on a budget.
Personal Identity and Expression
For many individuals, adopting the Old Money Aesthetic is also about expressing personal identity and sophistication. It allows them to cultivate a refined image that reflects maturity and taste. The aesthetic's focus on classic colors and styles—such as muted tones that complement Indian skin tones—further personalizes this trend for Indian consumers
Conclusion
In summary, Indians are gravitating towards the Old Money Aesthetic in 2024 due to its emphasis on timeless elegance, cultural influences from social media, a shift towards sustainable fashion practices, and the opportunity for personal expression through refined style. This trend signifies a broader movement away from fast fashion towards a more thoughtful approach to clothing choices.