Did you know that 75% of online shoppers rely on product images when making a purchase decision? In the world of eCommerce, visuals matter more than ever. Achieving high-quality product photography for your eCommerce platform can be challenging. It requires careful planning, attention to detail, and a strong eye for presentation.

The process usually involves planning the shoot, where you decide on the style and vibe you want for your photoshoots, setting up the studio, ensuring proper lighting and framing your products properly in the shot.

Why eCommerce Product Photography Matters

Product Photographs are the cornerstone of any ecommerce platform's visual identity. High quality ecommerce product photoshoots make for a strong first impression on potential buyers, while also encouraging them to explore more.

good product photography significantly impacts fashion brands by creating a strong first impression, capturing customer attention, and enhancing brand identity. High-quality images can show product details accurately, building trust with customers and prospects alike and providing a better shopping experience. This consistency in visual presentation helps establish a cohesive and recognizable brand, setting it apart from competitors.

High-quality images also have an influence on customer perception and brand credibility. Clear, well-lit photos reduce return rates by accurately representing products, improving customer satisfaction.

Product Photography Setup:

You need to ensure that the following pre-requisites are followed in order to get great product photos

• Camera and Equipment: Good product photoshoots require good equipment; you need a dependable camera (a DSLR would be the go to), but new-gen smartphones like the latest IPhones have good enough cameras to get you started.

  
  

• Lighting and Setup: You need to decide what kind of lighting would work best towards the overall vibe and composition you are looking for in the shot; for a moody, melancholic vibe go for soft natural lighting, while bright white lights can create a clean, modern look. Care needs to be taken to avoid shadows and overexposure of the product.

  
  

• Backgrounds and Setup: Proper consideration needs to be put into whether to go with a white or a colored background. If you are going for a lifestyle shoot, props and set design are equally important.

• Tech Support: There are certain tools which can make the entire process a lot easier. These tools include editing software such as Adobe Photoshop, Lightroom, or AI powered tools such as Ayna, which take away a lot of the hassle associated with traditional product photography.

How To Shoot Product Photography for Ecommerce

• Pre-Shoot Preparation: The products need to be cleaned and touched up for the photoshoot. This goes doubly so for clothing and apparel brands, who need to steam-iron their garments and need to select the right models/mannequins.

  
  

• Shooting Process: Check the camera settings (ISO, aperture and the shutter speed) and adjust accordingly.

  
  

• Post Production & Editing: Ecommerce images usually require plain white backgrounds, so editing would be required. Color correction and product consistency are also important, along with cropping and optimizing for various marketplaces and platforms.
  This is where you can take advantage of some of the latest developments in technology, with tools built specifically for smoothening out this process.

Professional Product Photography VS Do-It-yourself

It largely depends upon the requirements and the volume of images that you want which would sway this decision. A professional product photographer is going to cost a lot, but will be able to handle a lot more volume than you might be able to yourself.

In this balancing act, as mentioned previously, if you choose to go with the DIY option, there are numerous tools available to make your job easier. AI especially has made it so that even small start-ups and brick & mortar stores can get professional quality product images. Tools like Ayna eliminate the need for models and editors, allowing you to focus on what's truly important.

Thus, we can see how High-quality product photography is essential for eCommerce success. While traditional photography setups require planning, equipment, and editing, AI-powered tools like Ayna simplify the process, making professional-quality images accessible to all businesses. By leveraging the right technology and maintaining visual consistency, brands can enhance customer experience, reduce return rates, and stand out in a competitive market.