Fashion Brand May Be Doing Model Photography Wrong
Blogs
•
Jan 29, 2025
Only Doing Catalogue Photography May Be Hurting Your Brand
Only doing catalogue photography may be hurting your brand. People don’t just buy products; they buy a lifestyle. They want to see themselves using your product in a way that fits their daily lives.
However, creating high-quality lifestyle photography is expensive, time-consuming, and often out of reach for many brands.
So how can a brand get the best results with limited time and resources?
This blog will help you drive results by doing your eCommerce shoots the best way possible.
What is the best way to do an eCommerce photoshoot for a fashion brand?
Many marketplaces have specific image requirements. For example, Amazon requires the first image to have a white background, ensuring uniformity across its platform. While these rules are necessary, they can limit how brands showcase their products creatively.
Beyond this, your own website, social media, and advertising campaigns allow more flexibility. Here, you can leverage campaign lifestyle images to make your brand stand out, engage customers, and create a lasting impact.
Key Steps to an Effective E-Commerce Photoshoot:
Understand Your Brand Aesthetic: Ensure consistency in lighting, background, and styling that aligns with your brand identity.
Choose the Right Models or AI-Generated Models: The right representation matters. AI-generated models provide flexibility and cost-effectiveness.
Focus on High-Quality Lighting: Proper lighting enhances details and makes images more engaging.
Use a Variety of Angles & Close-Ups: Showcase product details from multiple perspectives to build trust with customers.
Ensure that the entire model is visible and not just the product.
Incorporate Lifestyle Context: Add real-world settings where the product is naturally used to help customers visualize it better.
Ensure Post-Processing Optimization: Retouching and AI-enhanced refinements can significantly improve image quality.
Leverage AI for Cost and Time Efficiency: AI fashion model photoshoots streamline the process, reducing both production time and costs.
By following these steps, fashion brands can elevate their eCommerce visuals, making them more engaging, scalable, and optimized for different platforms. Many marketplaces have specific image requirements. For example, Amazon requires the first image to have a white background, ensuring uniformity across its platform. While these rules are necessary, they can limit how brands showcase their products creatively.
Beyond this, your own website, social media, and advertising campaigns allow more flexibility. Here, you can leverage campaign lifestyle images to make your brand stand out, engage customers, and create a lasting impact.
What Are Lifestyle Images?
Lifestyle images go beyond basic catalogue shots by showcasing your product in real-world settings that reflect how customers would actually use them. These images help build an emotional connection, drive engagement, and increase conversions by giving customers the confidence to make a purchase.
How to Make Lifestyle Images Faster and Cheaper
Traditional photoshoots take weeks to plan and execute, not to mention the heavy costs involved. However, with AI-driven photography, you can:
Generate lifestyle images 10X faster than traditional photoshoots.
Reduce costs by up to 70%. Where a typical shoot may cost $10,000, AI-powered alternatives cost as little as $200 per shoot.
Achieve high-quality results with minimal planning and multiple iterations.
What Is an AI Photoshoot?
An AI photoshoot leverages artificial intelligence to create realistic, high-quality product photography without the need for physical models, expensive locations, or complex setups.
Why Is It Important for Brands to Move to AI?
Cost Efficiency: Save thousands of dollars on photoshoots.
Speed: Get results in days, not weeks.
Scalability: Generate diverse, high-quality images at scale.
Flexibility: Customize images for different audiences and campaigns.
Why Lifestyle Photography Matters
People don’t just buy products; they buy a lifestyle. They want to see themselves using your product in a way that fits their daily lives.
Ayna: The Future of Product Photography
At Ayna, we bring you AI-powered, high-quality, and scroll-stopping images delivered in just a few days—not weeks!
With endless customization options, you get images that truly resonate with your audience and reflect your brand’s identity.
No Catalogue Images? No Problem!
Even if you don’t have catalogue images, we’ve got you covered. Just send us your product, and we’ll handle everything—from photography to AI-enhanced visuals—at an affordable fee.
Ayna Makes Lifestyle Photography Easy & Affordable
🚀 AI-enhanced, high-quality images delivered in days
📸 No need for expensive photoshoots
💡 Customization tailored to your brand
🙌 Hassle-free support with real human guidance
Ready to Transform Your Product Photography?
Don’t let outdated catalogue images hold you back. Upgrade your product photography today with Ayna!
Related insights
Fashion Brand May Be Doing Model Photography Wrong
Blogs
•
Jan 29, 2025
Only Doing Catalogue Photography May Be Hurting Your Brand
Only doing catalogue photography may be hurting your brand. People don’t just buy products; they buy a lifestyle. They want to see themselves using your product in a way that fits their daily lives.
However, creating high-quality lifestyle photography is expensive, time-consuming, and often out of reach for many brands.
So how can a brand get the best results with limited time and resources?
This blog will help you drive results by doing your eCommerce shoots the best way possible.
What is the best way to do an eCommerce photoshoot for a fashion brand?
Many marketplaces have specific image requirements. For example, Amazon requires the first image to have a white background, ensuring uniformity across its platform. While these rules are necessary, they can limit how brands showcase their products creatively.
Beyond this, your own website, social media, and advertising campaigns allow more flexibility. Here, you can leverage campaign lifestyle images to make your brand stand out, engage customers, and create a lasting impact.
Key Steps to an Effective E-Commerce Photoshoot:
Understand Your Brand Aesthetic: Ensure consistency in lighting, background, and styling that aligns with your brand identity.
Choose the Right Models or AI-Generated Models: The right representation matters. AI-generated models provide flexibility and cost-effectiveness.
Focus on High-Quality Lighting: Proper lighting enhances details and makes images more engaging.
Use a Variety of Angles & Close-Ups: Showcase product details from multiple perspectives to build trust with customers.
Ensure that the entire model is visible and not just the product.
Incorporate Lifestyle Context: Add real-world settings where the product is naturally used to help customers visualize it better.
Ensure Post-Processing Optimization: Retouching and AI-enhanced refinements can significantly improve image quality.
Leverage AI for Cost and Time Efficiency: AI fashion model photoshoots streamline the process, reducing both production time and costs.
By following these steps, fashion brands can elevate their eCommerce visuals, making them more engaging, scalable, and optimized for different platforms. Many marketplaces have specific image requirements. For example, Amazon requires the first image to have a white background, ensuring uniformity across its platform. While these rules are necessary, they can limit how brands showcase their products creatively.
Beyond this, your own website, social media, and advertising campaigns allow more flexibility. Here, you can leverage campaign lifestyle images to make your brand stand out, engage customers, and create a lasting impact.
What Are Lifestyle Images?
Lifestyle images go beyond basic catalogue shots by showcasing your product in real-world settings that reflect how customers would actually use them. These images help build an emotional connection, drive engagement, and increase conversions by giving customers the confidence to make a purchase.
How to Make Lifestyle Images Faster and Cheaper
Traditional photoshoots take weeks to plan and execute, not to mention the heavy costs involved. However, with AI-driven photography, you can:
Generate lifestyle images 10X faster than traditional photoshoots.
Reduce costs by up to 70%. Where a typical shoot may cost $10,000, AI-powered alternatives cost as little as $200 per shoot.
Achieve high-quality results with minimal planning and multiple iterations.
What Is an AI Photoshoot?
An AI photoshoot leverages artificial intelligence to create realistic, high-quality product photography without the need for physical models, expensive locations, or complex setups.
Why Is It Important for Brands to Move to AI?
Cost Efficiency: Save thousands of dollars on photoshoots.
Speed: Get results in days, not weeks.
Scalability: Generate diverse, high-quality images at scale.
Flexibility: Customize images for different audiences and campaigns.
Why Lifestyle Photography Matters
People don’t just buy products; they buy a lifestyle. They want to see themselves using your product in a way that fits their daily lives.
Ayna: The Future of Product Photography
At Ayna, we bring you AI-powered, high-quality, and scroll-stopping images delivered in just a few days—not weeks!
With endless customization options, you get images that truly resonate with your audience and reflect your brand’s identity.
No Catalogue Images? No Problem!
Even if you don’t have catalogue images, we’ve got you covered. Just send us your product, and we’ll handle everything—from photography to AI-enhanced visuals—at an affordable fee.
Ayna Makes Lifestyle Photography Easy & Affordable
🚀 AI-enhanced, high-quality images delivered in days
📸 No need for expensive photoshoots
💡 Customization tailored to your brand
🙌 Hassle-free support with real human guidance
Ready to Transform Your Product Photography?
Don’t let outdated catalogue images hold you back. Upgrade your product photography today with Ayna!