Lifestyle photoshoots are one of the many ways that brands use to stand out from the crowd, resulting in higher impressions, clicks and purchases; the caveat being those that can. Lifestyle photoshoots are expensive and time-consuming, both factors that today's new-age, light-speed fashion brands abhor. And so, you are greeted with the same old white/beige/grey background product images on most eCommerce marketplaces.

There's an old adage in the Fashion Industry - You either stand out, or you lose out.

In truth, lifestyle photoshoots can elevate a brand; both in public perception and in raw numbers. The investment, although hefty, can be worth it. And we're here to tell you why. So buckle up, as we delve into lifestyle photography and all of its nuances, one flaming question at a time.

What Are Lifestyle Photoshoots, and Why Do They Matter for Brands?

For the uninitiated-lifestyle photoshoots are a type of product photography that tries to capture products in their real world settings, instead of the same old, boring studio backdrop. The intention here is to make it easier for the consumer to visualize how they themselves might use the product, especially if that picture wasn't as clear in their minds beforehand. In that sense, it almost works like a visual-aid; helping people form a bond, an emotional connection with a product before they've even though of buying it.

For fashion brands, Lifestyle photoshoots are especially effective in increasing engagement, and if done properly, telling a cohesive brand story and maintaining a strong brand identity.

What Are PLP Photoshoots, and How Are They Different from Regular Lifestyle Photoshoots?

PLP, or Product-Listing-Page photoshoots specifically focus on shotting product images for eCommerce listings. These images are designed to be the best of both worlds; having the appeal of Lifestyle Imagery while also having clear product representation.

PLP images can help brands maintain a consistent aesthetic across all of their product listings, while also helping customers make informed choices quickly.

Unlike general lifestyle photoshoots, PLP photoshoots are optimized for online stores.

Are PLP Lifestyle Photoshoots Worth the Investment?

Short Answer? Yes

Whether done traditionally, or through some of the emerging technologies in the space (Like AI) PLP lifestyle photoshoots provide you with :

• Better brand story and product visualization.

  
  

• Higher engagement and sales numbers

  
  

• Enhanced trust and credibility with your customers.

Additionally, if you use AI to get your lifestyle images, all of the monetary and time constraints are resolved, leaving you with ample time (and money) to experiment and generate as many lifestyle images as you want to for your brand.

How Do AI PLP Images Revolutionize Lifestyle Photoshoots?

With the recent advancements in AI (Artificial Intelligence), brands can now generate lifestyle images in a matter of minutes. These are hyper-realistic images created digitally with the help of tools like Ayna.

AI powered lifestyle images offer a ton of benefits -

• Cost Efficiency: One of the major downsides of Lifestyle photoshoots is the cost associated with them; enough to make small brands and start-ups abandon them entirely in favor of cheaper alternatives. But with AI, the game has changed; now you can generate realistic Lifestyle photoshoots at a fraction of the cost.

  
  

• Speed and Scalability: AI also gives you the freedom to generate images in seconds. No more issues with reshoots, no more accommodating the tardy photographer. With the choice to generate multiple variations of each image as well, scalability is not a problem either; the only limit that remains, is your imagination.

  
  

• Customization: AI can allow you to create diverse models, backgrounds and poses. Want a Brazilian model for your local swimwear brand? Or maybe you are looking for a Scandinavian model for your winter-wear collection. Now, you don't need to spend days sourcing and negotiating with models, photographers, and all of the support staff that are part and parcel of the process.

How Can Brands Get Started with AI-Generated Lifestyle Photos?

Luckily for you, getting started is easy. Here's what you need to do-

• choose an AI tool that supports high quality PLP lifestyle photoshoots.

  
  

• Upload all of your product images (most platforms support flat-lays or human-worn samples.)

  
  

• Customize your models and backgrounds based on the creative direction that you have planned for the photoshoot

  
  

• Generate and review the images.

And voila! Sir Arthur C Clarke once famously proclaimed that any sufficiently advanced technology would look like magic to us, and this is magic of the highest order.

Conclusion

Thus, in an era where visual appeal can make or break a brand, lifestyle photoshoots are no longer a luxury but in fact, a necessity. Whether through traditional methods or cutting-edge AI-generated PLP images, brands that embrace lifestyle photography gain an undeniable edge; stronger storytelling, higher engagement, and greater credibility.

The message is clear: brands that adapt to these innovations will thrive, while those that settle for the mundane will fade into ennui. The future of fashion photography is here - the question is, are you ready for it?